CAMPAIGN PRODUCTION
70 PEOPLE.
FOUR DAYS.
ONE CAMPAIGN.
Traoz led the photographic production for Socialdemokraterna’s regional election campaign, assembling the team and coordinating photography and retouching within the party’s national visual guidelines.
70
PEOPLE
4
SHOOT DAYS
150
FINAL IMAGES
THE BRIEF
one visual direction.
BUILT FOR A REGION.
Socialdemokraterna needed a large volume of campaign photography for their regional election communication, while staying consistent with the party’s established national visual identity.
The challenge was to turn that direction into a regional campaign featuring around 70 people across multiple locations,
messages and final assets.
OUR ROLE
FROM CREATIVE DIRECTION.
TO PRODUCTION REALITY.
Traoz led the photographic production and assembled the team needed to bring the campaign to life.
Working closely with the client’s project manager and art director, we coordinated the photographer, assistant and retoucher, keeping people, schedules and production moving across the four shoot days.
THE PRODUCTION
FOUR SHOOT DAYS.
ONE COORDINATED PRODUCTION.
With around 70 people to photograph, the production had to move efficiently while maintaining the same visual direction from first frame
to final retouch.
Traoz coordinated the production across the shoot days, creating the structure needed for the creative team to focus on the work.
FROM THE STUDIO.
TO THE STREEETS.
THE RESULT
150 FINAL IMAGES.
ONE COHESIVE PRODUCTION.
The final production delivered around 150 campaign images, giving Socialdemokraterna a consistent visual library for their regional election communication.
From individual portraits to group compositions, the campaign maintained one clear visual direction across the final assets.
